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Ammy Virk adds a fashion partnership

Ammy Virk has been named Fashion IQ's brand ambassador.

By Sukh Sandhu ·

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Ammy Virk smiling in a pink turban and black hoodie
Ammy Virk during an interview, 2019. File photo. Image: ABP Sanjha, CC BY 3.0, via Wikimedia Commons.

Ammy Virk has been named Fashion IQ’s brand ambassador, with October campaign images showing him in a black traditional outfit with gold embroidery and a peach turban. The partnership adds a commercial appointment alongside his film and music work.

Its styling keeps Punjabi clothing central, using the actor’s established public image rather than presenting a dramatic reinvention. The announcement drew plenty of attention from fans online.

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